6:00 PM / Friday / 28th March 2008 Philamlife East Lobby Philamlife Building, United Nations Avenue Manila five photographers in a collaborative effort to impart their pieces for the benefit of benevolence. sharing their heart, mind and soul... five photographers, five gifts, one cause... Caritas  ............................................................................................................... It’s a monumental cause that will occur in a successive number of months. Five photographers, gifted with naturally exceptional talents in the field of photography and digital arts, have come together to give back their blessings by staging an exhibit of their works and creations. Benefiting charitable causes like the Palcare, the Abandoned Elderly & Unwed Mothers of the Sanctuary of St. Philomena and the Philam Catholic Community, the exhibition will run from March 28 to April 18 at the Philam Life Building in Manila. It will feature the works and talents of Parc Cruz, Med Ferrer, Edwin Loyola, Borj Meneses and JP Sarmenta. And after which, these five laudable artists will hold scheduled solo exhibits in the same venue.  PARC CRUZ is most recognized for his work in portraits and conceptual photography. A self-confessed maverick who serves as an inspiration to others with his avant-garde ideas, Cruz defies boundaries and conformities to bring out what he wants in his photographs, capturing and creating awe-inspiring, dramatic and emotive images. Many of his works appear personal and ingrained, identifiable by his own distinctive style. In creating his photographs, Cruz intends to challenge a person to think and let his own mind wander.  A perceptive eye for composition, color, value and textural relationships is what makes MED FERRER a truly gifted photographer. Combining technical perfection and intuitiveness, his images capture a sense of time and place that truly represents his unique vision of the world. His collection of still life images is thoughtfully elegant in their simplicity with classical balance and contemporary abstract relationships. Of his portraits are reflections of the essence of human dignity and culture. Utilizing a unique point of view, Ferrer has the ability to create dynamic movement from a static and at times monumental subject. The contrast between human and environmental scale is often maximized.  Multi-awarded photographer EDWIN LOYOLA is hailed as the “Dark Artist” for his penchant for dark tones. A veteran at staging exhibitions, Loyola is self-taught and embodies what passion for the craft involves --- by relying on instincts to create a work of art. The range and dimension to which he expresses his creativity is evident in his portfolio, where one will find a spectrum of ordinary elements turned into extra-ordinary images. Loyola is a proponent and a staunch advocate of giving back what God has provided, using his talents to create art, whose main beneficiaries are the charities he supports.  DENNIS BORJA MENESES is indeed a disciple of the craft. Pushing himself to learn the technical aspect of photography, Meneses is a proficient glamour, fashion, portrait and conceptual artist. But more than that, he weaves special images that aim to reflect social relevance and make a statement, while sometimes infusing his artistry with graphic designs. Meneses is a believer of the freedom of expression and original ideas, saying that art may be imitated but it should never limit one to strive and create better photos.  JOHN PAUL SARMENTA is a visual artist who prides himself in sharing his thoughts and ideas to everyone through his photographs. From the realm of nature, portraits and surreal conceptual arts he has shared his idealist visions to everyone in hope to make a difference. Though he may be young in years and often categorized as a rebel with his peers, his differences in his philosophies allowed him to build his individuality from the rest, an illusive reverie that exist in our everyday lives. Songs to be rendered by Al Gatmaitan, Singer/Actor/Host ( http://algatmaitan.multiply.com )
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